(01) Pet Supplies / 2025

Pose Pet Dogs Sunglasses

Pet owners don't just buy accessories, they buy to protect their dog's health, comfort, and happiness. This creative system was built around the owner's desire to keep their furry friend safe during outdoor adventures, focusing on concerns like harmful UV exposure and long-term eye protection

(02) The designs

Each design carries the same research thesis with a different angle on it. This is what the a/b tests looked like.

30-Day Account Summary

Pose Pet Dogs Sunglasses - 30-day account summary
$916,180
Total Spend
$2,310,958
Total Purchase Value
2.52x
Overall ROAS
30,191
Total Purchases
$76.54
Average AOV

Design 01

Pose Pet Dogs Sunglasses - design 1

Angle of Communication

Protection Without Limiting Play: Position the sunglasses as everyday UV protection that lets dogs enjoy outdoor time comfortably.

Desire / Avatar

Avatar: Dog owners who love hiking, beach trips, park visits, road trips, and outdoor adventures with their pets.
Core Desire: Keep their dog safe, healthy, and comfortable in the sun while continuing to enjoy an active lifestyle together.

Description

Eye protection that lets your dog enjoy outdoor fun comfortably. A happy dog in sunglasses holds a frisbee, ready to play, with a "Shop Now" CTA.

Why this works

  • Connects protection with positive outdoor experiences rather than fear.
  • Appeals to pet owners' instinct to care for their dog's long-term health.
  • Frames the sunglasses as essential for outdoor adventures.

Design 02

Pose Pet Dogs Sunglasses - design 2

Angle of Communication

Pet-Parent Upgrade: Position the sunglasses as a practical everyday accessory that combines eye protection with comfort and a secure fit for dogs.

Desire / Avatar

Avatar: Pet owners who prioritize their dog's health and enjoy spending time outdoors, whether at the park, beach, hiking trails, or on daily walks.
Core Desire: Give their dog the best protection and comfort without compromising on fit or style.

Description

Premium protection, secure fit, and all-day comfort for active dogs. Key features: 100% UV Protection, 3 Adjustable Sizes, and an Unbeatable Fit, with a "Shop Now" CTA.

Why this works

  • Combines emotional appeal with practical product benefits.
  • Clearly communicates the strongest differentiators at a glance.
  • Reinforces trust through protection, comfort, and fit.

Design 03

Pose Pet Dogs Sunglasses - design 3

Angle of Communication

Shared Adventure & Bonding: Position matching sunglasses as a fun way for pet owners and their dogs to share outdoor adventures while expressing their bond and personal style.

Desire / Avatar

Avatar: Dog owners who see their pets as family, enjoy outdoor adventures, and love matching accessories and memorable moments with their dogs.
Core Desire: Strengthen the bond with their pet while expressing their shared personality through stylish, functional gear.

Description

Matching sunglasses for you and your dog to share outdoor adventures in style. A smiling woman and dog wear matching pairs with a "Shop Now" CTA.

Why this works

  • Appeals to the emotional bond between owners and pets.
  • Turns the product into a shared lifestyle experience.
  • Combines fashion with function for a practical, fun purchase.

Design 04

Pose Pet Dogs Sunglasses - design 4

Angle of Communication

Style + Safety: Showcase the glasses as a complete outdoor accessory that gives dogs protection and comfort without compromising their style, supported by the 6 key features.

Desire / Avatar

Avatar: Active dog owners who frequently take their pets on walks, hikes, beach trips, and road trips, and want durable, comfortable gear that lasts.
Core Desire: Give their dog premium eye protection without sacrificing comfort, fit, or freedom to play.

Description

Every feature keeps your dog protected and comfortable outdoors. A clean product shot highlights Lightweight & Comfy, Scratch-Resistant Lens, Secure Chin Strap, and Durable Construction with a "Grab a Pair Today" CTA.

Why this works

  • Quickly communicates key benefits at a glance.
  • Answers common objections like comfort, fit, and durability.
  • Balances functional features with an aspirational lifestyle message.

Design 05

Pose Pet Dogs Sunglasses - design 5

Angle of Communication

Pet-Parent Style Match: Make dog sunglasses feel like a shared fashion statement between pets and owners, with the detachable frame adding a practical styling feature.

Desire / Avatar

Avatar: Fashion-conscious dog owners who love styling their pets, sharing photos on social media, and buying premium accessories that combine function with personality.
Core Desire: Give their dog a stylish, versatile accessory that stands out while also providing eye protection outdoors.

Description

Protective eyewear that switches between adventure and everyday style via the detachable frame. A joyful woman and dog wear matching pairs with a "Shop Now" CTA.

Why this works

  • Turns a functional feature into a lifestyle benefit.
  • Appeals to owners who enjoy expressing their pet's personality.
  • Blends fashion, versatility, and protection into one message.

Design 06

Pose Pet Dogs Sunglasses - design 6

Angle of Communication

Adventure-Ready Matching: Position the glasses as a stylish, practical accessory for both pet and owner, combining matching looks with features designed for outdoor adventures.

Desire / Avatar

Avatar: Dog owners who regularly take their pets outdoors and want premium accessories that are comfortable, protective, and easy to wear.
Core Desire: Keep their dog safe in the sun with eyewear that fits securely and stays comfortable during every adventure.

Description

Premium protection, comfort, and adjustable fit for every outdoor moment. A happy woman and dog smile outdoors with USPs like Adjustable Arms, Lightweight Design, and 100% UV Protection, plus an "Order Now" CTA.

Why this works

  • Combines emotional lifestyle imagery with practical benefits.
  • Highlights the three features buyers care about most: comfort, fit, protection.
  • Simple feature-focused messaging is easy to understand at a glance.

Design 07

Pose Pet Dogs Sunglasses - design 7

Angle of Communication

Protection That Keeps Up: Show the sunglasses as essential UV protection that lets dogs stay active and enjoy outdoor fun without compromising their eye safety.

Desire / Avatar

Avatar: Active dog owners who love playing outdoors with their pets and want to protect their dog's long-term eye health.
Core Desire: Keep their dog safe, happy, and comfortable while enjoying every adventure together.

Description

Eye protection that keeps your dog active without slowing them down. A clean shot of a happy dog in sunglasses with an "Order Now" CTA.

Why this works

  • Delivers one clear message that's easy to understand in seconds.
  • The happy dog creates an instant emotional connection.
  • Focuses on the benefit of protection, not just the product.

Design 08

Pose Pet Dogs Sunglasses - design 8

Angle of Communication

Everyday UV Protection: Position the sunglasses as a simple way for pet owners to protect their dogs' eyes from harmful UV rays during everyday outdoor time.

Desire / Avatar

Avatar: Caring dog owners who prioritize their pet's long-term health and spend time outdoors on walks, hikes, in the backyard, or at the park.
Core Desire: Prevent sun-related eye damage while giving their dog the freedom to enjoy the outdoors comfortably.

Description

Protect their vision today for many healthy adventures tomorrow. A happy dog in sunglasses plays in a sunny backyard with a "Shop Now" CTA.

Why this works

  • Educates owners about a health concern they may not have considered.
  • Appeals to the instinct to protect a pet's long-term well-being.
  • Positions the sunglasses as preventative care, not just an accessory.

Design 09

Pose Pet Dogs Sunglasses - design 9

Angle of Communication

Adventure-Ready Protection: Position the sunglasses as a versatile outdoor essential for dogs, whether they're riding in the car, heading to the beach, or exploring the road.

Desire / Avatar

Avatar: Adventure-loving dog owners who take their pets on vacations, outdoor activities, beach trips, and daily explorations.
Core Desire: Make every adventure with their dog safer, more comfortable, and more memorable while keeping them looking stylish.

Description

Stylish eye protection built for every outdoor moment, from beach days to road trips. A happy dog in sunglasses in an adventure setting with a "Shop Now" CTA.

Why this works

  • Positions the product as part of an exciting lifestyle.
  • Helps owners visualize using it during trips and activities.
  • Combines emotional appeal with functional eye protection value.

Design 10

Pose Pet Dogs Sunglasses - design 10

Angle of Communication

Matching Adventure Style: Position the sunglasses as a fun way for owners and their dogs to share the same adventurous look while enjoying outdoor moments together.

Desire / Avatar

Avatar: Pet parents who see their dogs as family, enjoy outdoor activities, and love personalized or matching accessories.
Core Desire: Strengthen the bond with their dog while expressing their shared personality through stylish and meaningful products.

Description

Unforgettable moments with your dog, matching in style on outdoor adventures. A happy owner and dog wear matching sunglasses with an "Order Now" CTA.

Why this works

  • Appeals to the emotional bond between owners and pets.
  • Turns the product into a shared experience, not just an accessory.
  • Combines fashion, fun, and protection into one emotional message.