Basic product images appear in the image gallery at the top of your listing, while A+ Content allows for enhanced marketing content below the description with comparison charts, rich text, additional lifestyle imagery, and brand storytelling. A+ Content gives you significantly more visual real estate and creative freedom to build your brand narrative.
Unlock the Full Potential of Exclusive A+ Content Services
amazon premium a+ content ebc
Transform Your Product Listings and Skyrocket Your Sales by Up to 300% with this just your A+ content alone.
With our specialized A+ Content services, we’re here to revolutionize your product listings, transforming them from basic to extraordinary.
Experience an unprecedented sales uplift of up to 250% by upgrading to Premium A+ Content. Our mission is to not only enhance your brand’s visibility but to forge a deeper connection with your audience, turning visitors into loyal customers.
Brands Love Us For 2 Reasons:
Our Signature Strategy: A Scroll-Stopping Visual Experience
Our signature approach to A+ Content is crafting mesmerizing, large banner designs that capture the essence of your brand, creating a landing page effect that’s impossible to ignore. Our strategy is designed to halt your potential customers in their tracks, inviting them into a visually stunning experience that narrates the value of your products in a glance.
On average, 70% of clients see a lift in sales
78.9% see an increase of up 300% within 30 days of uploading their A+ Content.
- Scroll-Stopping Designs: Our team of creative geniuses leverages cutting-edge design techniques to produce visually compelling banners that stand out and drive sales.
- Backend SEO Mastery: Beyond aesthetics, we infuse your content with meticulously researched backend keywords, enhancing your organic reach on Amazon’s crowded marketplace.
- Optimized for Every Device: We understand the importance of a seamless shopping experience. That’s why we deliver two sets of content, meticulously optimized for both mobile and desktop platforms, ensuring your listings look fabulous, no matter how your customers find you.
HOW IT WORKS?
Hop on a call with us and we’ll build a custom proposal based on your project needs.
Submit your intake form & sit back while we dig through the data & whip up sales copy.
Review your draft, we’ll make final edits & upload to Amazon experiments or your listing.
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What Is
A+ content?
One of the best ways to improve the performance of your listing is with A+ Content (formerly known as Enhanced Brand Content or EBC).
Types of A+ Content
A+ Content is a set of images that displays below the fold on the Amazon product page. There are two types of A+ Content: Basic and Premium. Basic A+ content is limited to static content that is not optimized for mobile and does not display full width across the screen.
Premium A+ Content
Premium A+ Content offers more advanced features like larger images and interactive elements. Premium A+ was previously only be available to Vendor sellers paying upwards of 200K to have access. Premium A+ Content is now free and available to all brand registered brands who meet two basic requirements. While Amazon reports that Premium A+ Content has been shown to boost sales by an average of 9% when adding video, our clients are seeing upwards of 300% increases in sales.
What Do Brands Want A+ Content on Amazon?
Increase traffic and conversions are the main reason A+ content is favored by brands but the reason it’s so effective is less obvious.
Think of it this way, most shoppers, yourself included, land on a product page on Amazon and have a very similar behavior. They skim a few product images then scroll straight down to the reviews.
IF shoppers don’t get distracted by all the ads from competitors, your brand will be left with one final shot to grab the shoppers attention and that is job #1 of A+ Content, stopping the scroll.
A+ Content is essentially your best and last chance to grab the shoppers attention and tell them 1 more thing, or maybe even 3 more things before they hit the reviews. So your goal as a brand should be to make it count with your A+ Content.
Basic A+ vs Premium A+ Content
Basic A+ Content is limited to static images that are not mobile optimized. Premium A+ Content allows for a full width landing page style with mobile optimization.
How Do You Get Access to Premium A+ Content?
Brands who are enrolled in Amazon Brand Registry can unlock Premium A+ content on their account by meeting the two requirements below.
First, only verified brands who have been enrolled in Brand Registry can gain access to A+ content. To enroll in brand registry brands simply need to have applied for their trademark. Once verified, brands get access to exclusive tools like A+ Content, Sponsored Brands advertising, Amazon Storefront, Brand Analytics, Manage Your Experiments and more.
Once brand registry is complete, the two requirements to Unlock Premium A+ Content are:
- Upload a brand story and apply it to every ASIN/sku.
- Submit 5 submissions of A+ Content ( Protip: no edits required and all submissions can be for a single ASIN ).
Your Brand, Amplified
- Premium A+ Content Unlocking:
Elevate your listings with the exclusive benefits of Premium A+ content. We handle the complexities of unlocking these features for you, ensuring your brand stands out with the finest content Amazon offers.
- Brand Storytelling Mastery:
Through a strategic blend of storytelling and marketing expertise, we dial out your brand story, connecting with customers on an emotional level and fostering a strong brand identity.
Amazon A+ Content Benefits
Enhanced Experience for Shoppers
Premium A+ Content on Amazon allows brands to enhance their product listings with high-quality images, videos, UGC, and interactive hotspots, carousels and comparison charts for cross selling.
Enhanced Visual Storytelling
Designs in Premium go beyond product details, they allow brands to fully tell their brand story. They are also mobile optimized and allow for a seamless design that gives the impact of a landing page effect to stop the scroll and grab the attention of shoppers.
enhanced engagement metrics
While A+ Content itself does not directly influence Amazon’s search algorithms, the improved customer engagement (like increased time on page and lower bounce rates) can signal to Amazon that a product is relevant and popular, potentially improving search rankings.
Increased Traffic & Conversions
Premium A+ Content enhances conversion rates by offering detailed product information. By providing accurate and comprehensive details, brands can help customers make informed decisions, reduce returns and negative reviews, and effectively manage expectations.
Improved credibility
The advanced design capabilities and high-quality visuals of Premium A+ Content give product listings a more polished and professional look. This professionalism can enhance perceived trustworthiness and credibility among shoppers.
Indirect SEO Benefits
More engaging content tends to receive higher conversion rates and potentially more reviews and customer feedback, which are crucial factors in Amazon’s ranking algorithm.
OUR A+ DESIGNS COME WITH 3 BONUS ITEMS:
CONVERSION: Engaging content leads to higher conversion and increased average order values.
BRAND STORY: get a brand story so you can unlock your Premium A+ content today.
LIGHT VIDEO EDITING: Show us your video content and we’ll help you trim them down into more high-converting content.
The answers you seek. Are within our frequently asked questions
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01
What's the difference between basic product images and A+ Content?
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02
Is A+ Content worth the investment for my products?
Most sellers see a 3-10% increase in conversion rates after implementing quality A+ Content. The ROI is typically highest for products priced above $25, items with unique features that need explanation, or products where brand trust influences purchasing decisions. The one-time design investment continues delivering returns indefinitely.
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03
What common A+ Content mistakes should I avoid?
Common mistakes include using low-resolution images, overloading with text, creating disjointed module layouts, duplicating information from the bullet points, using generic stock photos rather than authentic product imagery, and failing to emphasize key differentiators. Effective A+ Content should complement rather than repeat your main listing content.
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04
How should I structure my A+ Content for maximum impact?
Start with a compelling brand banner, follow with your product's most impressive benefits/features, include comparison charts if you have multiple products, add lifestyle imagery showing the product in use, and finish with trust-building elements like warranties or certifications. Follow a logical narrative that guides customers toward purchase.
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05
Can I use the same A+ Content for related products in my catalog?
While Amazon allows you to share A+ Content across multiple ASINs, customization is recommended. The most effective approach is creating a consistent template with standardized modules while customizing product-specific information for each listing. This balances efficiency with relevance, maintaining brand consistency while highlighting each product's unique features.
Ready to Transform Your Amazon Listings?
Join the ranks of successful brands that have leveraged our A+ Content services to not only survive but thrive in the competitive Amazon marketplace. Contact us today to begin your journey towards unparalleled e-commerce success.
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